Amblique

Amblique helps you 'do more online' by developing a strategy that aligns to your business goals and objectives. The first phase of every project should be to clearly determine what is required to succeed.

By understanding your business objectives, getting a consensus on the target market and your online/offline competition we can then use this research to devise a solution to approach the market.

We will collaborate with you to come up with all the possibilities in terms of ideas, strategies and technology.

A critical part of the online strategy is also determining the project’s key success factors which we can use to measure and refine your sites performance.

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Our online strategists have a method we call ‘persuasion architecture’ or designing with the end-user in mind. This is absolutely vital in accomplishing your websites’ goals and objectives.

This comes into play when we we’re looking at process workflows, sitemaps and designing wireframes for your website specifications. We’re always keeping your end-users or customers top of mind.

If your website goals are clear, designing specific calls to action, consistent navigation and helpful action paths will ensure your site visitors of an enjoyable experience and many return visits.

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First impressions count. And the first thing your site visitors will encounter is the look of your website. In this critical moment, your credibility and brand personality will be exposed and analysed by your potential customer.

Amblique’s creative professionals will design a solution that makes your offer stand out in the online world. Our designers are not also ‘print designers’ or ‘packaging designers’, we are specifically web designers which means we understand user-interfaces, interactivity and making the most out of on-screen real estate.

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Amblique can help you create a positive and rich customer experience for your website visitors just as you would in your place of business.

By integrating simple convenience features, Amblique can turn your website into one of your best reps! Convenience features refer to the little things that matter such as helping members remember their password when they’ve forgotten it, refining searches, suggesting other content which visitors may also find useful and easy to find contact information.

We can go a step further and build intelligent websites, which can greet your by your first name, remember your last settings and send you an email or sms reminders.

As part of the customer experience the quality of your content and information you provide to your customers is invaluable. If the information they find on your website is relevant and useful, chances are they will find your website trustworthy and reliable.

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One of the biggest benefits technology has given us is the ability to automate, and this is what web applications are all about.

There are infinite possibilities to automate labour intensive, paper intensive and time consuming processes. With our e-commerce platform an order placed on a website can be paid for, notified to your warehouse, booked in for a courier and entered into your accounting system automatically.

Integrating between your current applications and your website is also possible. Have your inventory and accounting synchronised to your e-commerce website or have your CRM linked in with an email marketing system.

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Attracting and acquiring new customers through organic or paid techniques can open a flood gate of possibilities if done right, and it can all be done from your desk.

Organic search engine optimisation or SEO can generate traffic and more customers over the long term.

Online campaigns – PPC and PPI campaigns through Google and other networks can generate quicker results and give you access to targeted audiences.

The viral nature of the internet lends itself to good old fashioned word of mouth techniques. Online PR, viral marketing and referral systems can generate exponential traffic to your site.

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As much as it is about getting a sale, it’s also about keeping the customers you have. Amblique has the tools and proven strategies to increase your repeat business.

Develop a contact strategy with your member database through regular email marketing or newsletter campaigns offering information on new products, promotions and sales or special events.

Or if writing an email newsletter seems too old school for you, micro-blog product announcements through twitter or post an e-flyer on your facebook wall.

If you’re thinking long term, you might want to consider building loyalty and reward schemes. This can be in the format of earning points for activity on the site or offering special pricing depending on how much that customer spends per month.

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To maximise your sale value per customer you have to be clever about the promotions and merchandising methods you use.

The Amblique e-commerce platform has an in-built promotions wizard which can manage common promotions such as free shipping based on the customer spend or a buy one get one free special.

Online merchandising is also important throughout the process, having good product information, detailed images and ensuring the products are categorised well can lead to more sales.

To offer even more opportunities for your customer you may also consider allowing customers to create wish lists or to purchase gift vouchers.

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