More Customers. More Sales

Rich customer experience

Create a Rich Customer Experience

Amblique EMS makes buying online easy for your customers. Catalogue browsing and searching can be customised to suit your products, your services and your business needs.

Sell more

Sell More

It’s easy to create enticing offers and winning promotions with Amblique EMS. Amblique EMS includes a selection of wizards and merchandising options already built in to maximise your sale value for every order.

Manage your business

Manage your Business

Amblique EMS can manage all aspects of your online business. From categories, products, inventory, customers, orders, payments to dispatch processes all within one interface.

Integrated logistics

Integrated Logisitics

Amblique EMS includes numerous tools (ie bar coding, postcode matching, freight tracking) to allow you to manage logistics efficiently.

Feature Tour

Flexible Categorisation

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Create as many product categories and sub-categories as you feel necessary. Group products by brand, supplier, product line, colour, size or any other attribute that is important to your business.

Bulk Image Upload

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Load up to 500 product images in one go with our bulk image upload function. The tool will automatically match images to products and associated attributes based on a consistent naming convention.

Inventory Management

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Manage items across multiple stock locations. You can configure product display and back order rules based on inventory levels and easily adjust inventory in bulk or an individual product basis.

Multiple Images, Attributes and Files

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Add any number of images, information attributes and file attachments to describe your product in as much detail as needed.

Related Products

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Link products to each other for up-selling and cross-selling purposes. This can also be used to define replacement products.

Configurable products

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Define styles withcommon properties and then use the Add Items Wizard to create all combinations in bulk. The system includes various tools and screens to make the editing of these products easy.

Batch Import

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Allows you to import products including categories, attributes and images in bulk. Easily define the import logic to perform any data transformation necessary.

Flexible Merchandising

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The layout of the product browser and product details pages are customised to your design. Each product detail page can contain any combination of text, images, pricing and related material.

Product Navigation & Search

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Allow your customers to browse or refine search results using relevant criteria. US-based research has proven that this capability increases conversion rates by up to 35% and it isbeneficial for larger catalogues.

Custom Sorting

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Prioritise products, brands or categories so that the products you really want to sell appear higher up in the search results. Custom sorting can be implemented in conjunction with customer segmentation.

Quick View

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This allows customers to view product details without leaving the product listing screen. The quick view screen allows customers to view different product options and purchase from this view.

Recently viewed

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Maintain and display a list of recently viewed products for each site visitor. You can define how many products go in this list and how many days the list is maintained.

Customer product reviews

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The customer review tool allows your website visitors to give you feedback on your product or service offerings and make recommendations for other site visitors.

Colour swatches

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The colour swatch is connected to your image display so that if you pick a specific colour and a product image is available in that colour the image on the screen will change.

Image view, zoom and full screen

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Merchandise your product detail pages with multiple images to describe different angles or attributes. You can also provide mangnification and full screen view of any images.

Compare Products

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This feature allows the customer to compare products including all attributes in a grid. You can control which attributes are available for comparison.

Cross & Up Selling

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Merchandise your product list and detail pages with related, featured, new, best selling, staff favourite, limited edition, etc products. This can be displayed as a list or a rotator.

Create & Manage Orders

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Create new orders manually so you can accept orders over the phone or in-store. This section can also be used to amend existing orders, take additional payments or process refunds.

Ship Orders

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Dispatch screens allows you to confirm which items have been sent and allocate tracking numbers to consignments. The system supports barcode scanners to improve order processing speed and accuracy.

Amblique Packer (add-on)

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This PC-based add-on processes orders from your website in real-time. Pick and pack products from your warehouse, scan them in and calculate the best freight option.

Shipping Configuration

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The shipping matrix management tool allows you to define any number of carriers and shipping regions. Shipping regions are managed at country, state or postcode level.

Returns and Exchanges

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Manage all aspects of returns and exchanges including stock control, exchange orders, refunds or additional payments.

Back Office Integration (add-on)

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Amblique offers a data synchronisation platform that easily integrates your web store with your back end systems such as MYOB, Sage, AccPac, Epicor, NetSuite, Navision, Sybiz, Swingtag & more.

Shopping Cart

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Built using AJAX technology, helping to improve the shopping experience, users can modify their orders instantly or quickly search for products without waiting for the page to reload.

Express / Guest Checkout

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Have the option to checkout as a guest or to register an account. Guest checkouts encourages quick purchases for customers that may be deterred by a registration form.

Payment Processing

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Process payments via credit card, PayPal, BPay, EFT, Cheque/Money Order and on credit account (for pre-authorised customers). Integrated with various Australian and international payment gateways.

Save Cart & Checkout later

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You can have a save cart function that be used as a quoting tool so customers can save multiple carts or shopping bags and then retrieve them when they are ready to checkout.

Web Store Credits

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Issue credits to customers for product returns or any other reason. The customer can redeem the credit against their next purchase. This is a very easy way to issue refunds or reward customers.

Pricing & Markdown Wizard

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The pricing wizard can quickly and easily make changes to your prices. Change the prices of all products, all products in a category or just one product.

Promotion Wizard

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The promotions wizard makes it simple to design your own promotion with any set of products. Promotions can be configured by time period and to be available with other promotions.

Promotion Merchandising

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Actively merchandise promotions by displaying special content on the relevant product pages or telling customers that they are only $5 away from receiving XYZ on the cart.

Discount Coupon

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Discount coupons can be used by your customers at the check-out stage to receive a discount on their final price. Coupons can be limited per customer, per site and have a qualifying spend amount.

Gift Vouchers

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The gift voucher module keeps track of who purchased and who redeemed each voucher. The system supports physical and online-only vouchers which can be deliver by email, PDF or SMS.

Rewards Points System (add-on)

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The rewards system allows your customers to earn points for various actions including purchasing, submitting reviews, submitting surveys and referring friends.

Product Data Feeds

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Automatically feed your data to various shopping directories and price comparison search engines such as Shopping.com, MyShopping.com.au and GetPrice.com.au.

My Account Dashboard

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The My Account feature allows customers to see a snap shot of their account including recent orders, wish lists, current promotions, rewards points balance (if module in use).

Order History & Tracking

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This feature allows your customers to easily keep track of their orders. Updates orders when they are received, paid, packed and dispatched so your customers always know the status of their orders.

Favourites & Wish lists

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Customers can keep a list of favourite products and simplify the ordering process each time they want to make a purchase. Wish lists allow users to keep track of products that they would like to buy.

Geo detection

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The system is integrated with a Geo IP database which will automatically detect a users location based on their IP address and select a currency or customise the content accordingly.

Currency Convertor

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The system is integrated with XE.com currency feeds (fees apply) and can provide currency conversion for any currency.

Multi currency pricing and tax

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Trade in multiple currencies and different tax calculation methods. All calculations are automatically updated based on a selected location and invoices, emails and payments customised as needed.

Search Engine Friendly URLs

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Generate search engine friendly re-written links for all content and catalogue pages. The URL structure can be customised to focus on specific keywords that are relevant for your business.

Meta, Alt and Window tags

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The content editor allows you to edit different page and window titles for all content, category and product pages. Meta data can be configured globally for all pages and/or at page levels.

Auto generated sitemap

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Generate a sitemap with all content pages, product categories and products to promote quick and easy indexing.The system can also generate XML sitemaps specifically for search engines.

Google Analytics & Adwords

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Amblique EMS offers deep integration with Google Analytics to track traffic and ecommerce transactions down to the order level. Goal conversion tracking for Analytics and AdWords is also supported.

User-friendly WYSIWYG editor

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Amblique CMS includes a user-friendly WYSIWYG (What You See Is What You Get) editor which allows you to edit & create web pages just how you create documents in your favourite word processor.

Adding pictures

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Inserting pictures in our CMS is easy. Simply upload images from your computer and double click the image to insert it. You can also use the re-size image wizard to create various sizes or thumbnail images.

Create links

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Our create link wizard allows you to link to any page, news article, product, website address, email address or files by simply selecting text or an image.

Enforce consistency

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During the set-up process you can define colours, fonts, font-sizes, paragraph styles, etc. The WYSIWIG editor can then be locked down to only allow formatting that falls within the defined guidelines.

Familiar user interface

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Our CMS has been modelled on some of the most successful and widely used software packages to make it easier for you. It's a web based application so you can access from any web browser.

Search Engine Optimisation

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Our CMS comes with built in SEO features such as re-writable URL's, full control over your meta tags, window titles & page titles to ensure your site gets indexed properly from the beginning.

File Explorer

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The File Explorer is your online digital asset manager. It allows you to easily maintain files and folders online just like you would on your computer.

News Scrolls

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Our CMS makes online press releases easy. Simply add a news article through the administration interface and publish to multiple news pages and animated scrolls in one go.

Randomised Content

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Deliver randomised images and content sections throughout your website. Random content makes you website look different each time your visitors return and allows you to better utilise screen real estate.

Print & Email

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Our CMS can generate printer friendly pages and enable your visitors to email page extracts to their friends or colleagues.

Content approval

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With our CMS you can setup various approval workflows and multiple levels of editorial permissions. A typical structure would consist of administrators, publishers, editors & read only rights.

Version control

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All changes made on your site is date/time stamped along with the editor and publisher/content approver details. Authorised users can view, compare & restore any past version with a single click.

Date based publishing

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Content publishers can apply date based publishing rules to any content item (page, news article, etc) so can simply specify a start and/or end date and the content item will publish or un-publish.

Dynamic multi-tiered navigation

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Our CMS is designed to work with any design format and it supports a wide range of navigation systems and tiered navigation menus.

Dynamic sitemap

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Our CMS can automatically produce a sitemap detailing the structure of your website. This sitemap is then updated every time you add, remove or edit a page. Sitemaps greatly improve your search engine rankings & are helpful for site visitors.

Navigation breadcrumbs

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With our CMS you can add breadcrumbs, which is a visual trail that inform website visitor where exactly they are within your website (i.e. You are here: home / about / company history).

Site content search

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Included in our CMS is a site wide content search where your visitors can search for keywords through content pages, files (including PDF's) & products.

Platform independent

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Being a web based application our CMS is 100% cross platform independent.

Cross browser compatibility

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Websites rendered by Amblique will work in all major browsers. Each site undergoes cross browser compatibility testing prior to being released. The Amblique CMS administration interface has been optimised for the three major browsers: Internet Explorer®, Firefox® (and all other Mozilla/Gecko browsers) and Safari®.

Want more?

"Through working with Amblique we have created a successful online business. Amblique have partnered with us from the very outset, and have contributed strategically, as well as technically, to our growth."


Ben Wyeth, activeskin.com.au

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